The Marriage of Next Gen Sports and Technology


Next-generation technology and sports are joining forces in remarkable ways, revolutionizing the game in astonishing ways. Data-driven decision-making, remote connectivity, and augmented reality are helping teams gain an advantage on the field while providing exciting fan experiences it.

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Data-Driven Decision-Making

Success in elite sports depends on an array of factors. From raw talent to rigorous training regimens, the most successful athletes and teams all share one trait in common: using data-driven decision-making.

Technology has enabled us to collect and analyze massive amounts of player and team performance data. This has revolutionized how coaches, athletes, and media companies make decisions and plan game strategy and roster changes, as well as revolutionized how sponsors reach fans with marketing messages that generate engagement with them.

Technology’s role in professional sports is enormous, and its application is one of the primary reasons for its rising popularity. Data-driven decision-making is becoming more critical both to players themselves and those businesses sponsoring them.

Implementing data-driven decision-making processes enables organizations to identify opportunities, optimize operations, and enhance innovation. They also reduce personal biases and assumptions that impact decisions made while encouraging critical thinking and curiosity among their staff.

Sports data analytics are an indispensable resource for improving player and team performance and increasing profit margins. Analyzing player data reveals patterns in their physical abilities, such as how many successful dribbles or passes they complete; this information can then be used to optimize training programs or manage rosters effectively so as to minimize injuries.

Sports analytics must be integrated into all facets of team operations for it to reach its maximum potential, from coaching and training programs through game strategies and contract negotiations. Data-driven decision-making alone cannot suffice – human input remains integral.

With the proper infrastructure and tools in place, data-driven decision-making can revolutionize how sports are played and marketed. A sports data analytics company could prioritize quality data in collecting and analyzing its sources to ensure only reliable and accurate information is used for decision-making while providing an advanced security system to safeguard sensitive information.

Augmented Reality

Augmented Reality technology has quickly taken hold in the sports industry. This cutting-edge innovation is increasingly used to improve broadcast coverage, enhance fan experiences, promote events and sponsors’ products as well as train athletes.

AR is one of the most widely utilized applications of technology in sports media outlets’ real-time broadcasts, adding extra value and engagement for viewers, which subsequently generates additional revenue for sports leagues and media outlets. Furthermore, this technology can also be used to improve player performances by overlaying information or graphics onto them during live games, helping players understand opponent strategies better and make informed decisions during gameplay.

AR has several applications within sports, one being virtual player tracking, which enables fans to observe their favorite player’s movements virtually. This is an excellent way of making e-sports and sports betting more immersive for fans, as well as providing athletes and coaches access to valuable data for improving performance.

AR can also help modernize venues/stadiums and enhance fan experiences for those unable to attend games in person by providing volumetric video displays of the stadium or virtual portals, allowing fans to enter fields or pitches remotely.

AR can also help athletes train by visualizing new techniques or skills before practicing them physically, which allows them to comprehend better how to apply a skill and avoid mistakes during training sessions. Furthermore, this method gives athletes insight into their opponents’ mindsets and strategies by simulating various scenarios and situations.

Sports and advertising go hand-in-hand, and taking advantage of major sporting events to display brands and their products can be an incredible marketing asset. Integrating augmented reality into sports advertisements can make ads more interactive, increasing customer retention and brand loyalty while opening up opportunities to expand revenues for teams or organizations through product placement or sponsorship deals.

Remote Connectivity

As sports leagues embrace cutting-edge technologies and data analysis, remote collaboration has become an indispensable element of sporting life. From allowing players to strategize regardless of physical location to providing reliable graphics, chyrons, and data visualizations broadcast over broadcast media channels, remote connectivity solutions have an increasingly critical role to play in sports. According to Georg Beyschlag, president of TeamViewer Americas, a global provider of remote connectivity and workplace digitalization solutions, 9 out of 10 respondents who utilize remotely accessible workspace solutions rate it successful, eight or higher, on a scale of 10.

Sports teams constantly travel to new venues for matches or training, making remote access essential for game-changing strategies to be successfully executed. Manchester United used to spend significant amounts of time uploading coaching files for away matches; now, thanks to a robust technology partnership, they can share and update coaching material seamlessly from a central hub.

Utilizing remote broadcasters is another effective strategy sports teams utilize technology to level the playing field. ESPN and other major networks regularly employ remote announcers as a cost-cutting measure in live events, using cameras and audio feeds sent back to the studio where an announcer narrates for them.

As the sports industry rapidly develops, cutting-edge technologies that will transform it are just beginning to make their debut on the market. To stay ahead of the competition and take full advantage of emerging tech solutions that offer them a gift, teams should actively identify and adopt emerging tech that gives them an edge over rival teams. For more insight into key technology trends transforming sports, download a complimentary copy of GlobalData’s thematic research report: Innovation in Sports: Remote Athletic Performance Monitoring.

Collaboration Tech

As the sports industry evolves, collaboration tech has become an indispensable element of successful business operations. Major players such as CBS Sports are actively seeking partnerships with sports tech startups in order to leverage data-driven insights, strengthen fan engagement, and revolutionize broadcasting. CBS has even sought out opportunities with start-up sports tech firms with hopes of improving broadcasts while offering real-time player data to their viewers.

Focused on innovation, reduced time-to-market, and integrated solution development with one partner, technology startups can provide sports teams and fans with an enjoyable experience that improves performance, increases customer satisfaction, and maximizes revenue. The sports industry is rapidly transforming, opening the door for startups to leverage their capabilities, ranging from wearable devices that track athlete performance to virtual reality experiences for fans.

Startups can develop devices that connect to smartphones via an app and communicate with sensors on the ball or player to provide valuable data regarding player and team performance, including speed, distance traveled, shot locations, etc. Additionally, this data could enable coaches to make more informed decisions when it comes to assessing player performance and making adjustments accordingly.

Utilizing sports to encourage children to embrace science, technology, engineering, and math (STEM) subjects can be an effective way of stimulating interest in these fields. One such example of this approach is Sport Tech Learn, founded by Katie Gloede with the intent of engaging students in STEM through sport-themed learning programs – with the idea that students will more readily retain information if it directly applies to their hobbies and passions.

The company is employing various innovative tech to offer an enhanced sports experience, including mixed-reality headsets that immerse fans into virtual courtside seats for watching basketball games and new visuals for displaying NHL puck and player tracking statistics. Furthermore, Zebra Technologies and Wilson Sporting Goods have expanded upon their existing partnership by moving LEDs built into the center of each puck to cover more sensors on top and bottom layers, offering more excellent coverage from sensors built into each puck.